3 Credits
This course introduces key principles and practices in communication, partner development, branding, and marketing, including the challenges and opportunities modern digital communication present, and introduces students to a framework for values development for stakeholders.
Bibliography Sample
- Building a StoryBrand: Clarify Your Message So Customers Will Listen, Donald Miller, ISBN: 978-0718033323
- Contagious: Why Things Catch On, Jonah Berger, ISBN: 978-1451686586
- Brand the Change, Anne Miltenburg, ISBN: 978-9063694784